Low-fi or High-fi? Choosing the Right Kind of Prototype

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Last updated: 05.03.2024

The 'new consumer', the disappearance of third-party cookies and the emergence of PMax campaigns: there are again many developments in the field of Search. Our SEA specialist Michelle lists the most important developments and gives you five tips to make the most of your SEA campaigns in 2022.

Prototypes are critical but how do you decide which prototype + platforms to use? We explore high-fi, low-fi prototypes, use-cases + prototyping software.

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